Clever Small Business Name: "Sun in My Belly"

Unique names aren't hard to come by if you understand the VALUE your small business provides. Take for example Sun in My Belly Restaurant & Catering in Atlanta, Georgia. A simple, elegant design keeps printing costs down while looking professional.

Sun in My Belly
2161 College Avenue, Atlanta, GA 30317
404.370.1088
www.SunInMyBelly.com

TECHNORATI TAGS: Small Branding | Small Business | Branding | Brand Experience | Value | Customer Experience | Experience Design | Marketing | Entrepreneur | Entrepreneurship | Solopreneur

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Small Branding Technique: Educating Customers

Darker Roast Coffee = More Caffeine, right?

Actually, no. Many people, such as myself, have had that misconception for most of our lives. I discovered the truth the other day while visiting my favorite café. After having finished a cup of my usual dark roast coffee, I asked for a lighter roast refill, citing that I wanted less caffeine. She immediately corrected me.

Turns out that darker roasts have less caffeine than lighter versions because the beans expand during a longer roasting process, which diminishes the stimulant.

I love learning, so naturally I was open to the comment. But inside I felt, well...dumb. After drinking coffee for most of my life you'd think I'd know that by now. Then I found I wasn't the only one when the guy behind me said, "Wow, I didn't know that."

If customers generally aren't familiar with the caffeine levels in different roasts, why haven't independent coffee houses taken advantage of enlightening customers with that fact? Especially when it comes down to helping them make a quicker, more educated decision. It can be as simple as making a small, unobtrusive "caffeinated meter" sticker next to each roast's name.

Of course, this may seem like such a small DETAIL, right? Why should any coffee house spend time doing this? Because small business brands thrive on little things like that. Each seemingly minor DETAIL plays an important role in a customer's overall perception of a small brand.

Subtly educating customers is one of the best ways to develop great relationships. Consciously or subconsciously, customers (people) always appreciate tidbits of knowledge. Each time they recall that information, their mind will associate it with the brand that informed them.

So, what were to happen if a coffee shop put a "caffeinated meter" on its signs? If anything, customers may inquire about it. This is great because the Baristas will be prepared to answer it effectively, demonstrating authoritative wisdom in the art of coffee consumption. This is also an opportunity for coffee shop personnel to strike up a friendly conversation with the customer. Anyway you look at it, that DETAIL helped that brand to glide a few millimeters deeper into the hearts of customers.

You can find out more about the importance of DETAILS in your small business brand by reading my Free eBook, BRANDING TO THE POWER OF 5.

If you've seen something like this, or actually use this idea, enter your comment into this post and let us know if it offered you saw any benefit.

TECHNORATI TAGS: Small Branding | Small Business | Branding | Brand Experience | Value | Customer Experience | Experience Design | Marketing | Entrepreneur | Entrepreneurship | Solopreneur | Coffee

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