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THE SMALL BUSINESS BRANDING DO-IT-YOURSELF GUIDE
  by Thomas Milkovic, Creative Director & Author of BRANDING TO THE POWER OF 5  
 

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NEED TO READ

Good to GreatTHE ART OF THE START
Guy Kawasaki

The E-MythTHE E-MYTH REVISITED
Michael Gerber

Small is the New BigSMALL IS THE NEW BIG
Seth Godin

Good to GreatGOOD TO GREAT
Jim Collins

BlinkBLINK
Malcolm Gladwell

The Tipping PointTHE TIPPING POINT
Malcolm Gladwell

Brand AidBRAND AID
Brad VanAuken

The Brand GapHOW CUSTOMERS THINK
Gerald Zaltman

The Brand GapU R A BRAND
Catherine Kaputa

The Brand GapHOW TO MAKE PEOPLE LIKE YOU IN 90 SECONDS OR LESS
Nicholas Boothman

The Brand GapHOW TO READ A
PERSON LIKE A BOOK
G. Nierenberg & H. Calero

The Brand GapTHE BRAND GAP
Marty Neumeier

Emotional BrandingEMOTIONAL BRANDING
Marc Gobé

A New Brand WorldA NEW BRAND WORLD
Scott Bedbury

The Design of Everyday ThingsTHE DESIGN OF
EVERYDAY THINGS
Donald A. Norman

BLOGROLL

SMALL BRANDING BLOG
Thoughts, Ideas & Reviews of Small Business Branding Techniques

ENTREPRENEUR'S JOURNEY
A plethora of posts regarding entrepreneurship, Internet marketing & branding.

THE EXPERIENCE JOURNAL
How customer experience affects business.

WORK HAPPY
Killer resources for Entrepreneurs.

A CLEAR EYE
Wise branding insights from Tom Asacker.

SETH'S BLOG
Daily marketing ideas from the legend himself.

CHURCH OF THE CUSTOMER BLOG
Practical advice on word-of-mouth and customer evangelism.

SEEDS OF GROWTH
Ideas to help small business grow.

LIVE PATH
Thinking around customer experience management.

CUSTOMER EXPERIENCE STRATEGY
Insightful posts on how important customer experience should be in brands.

ADAM RICHARDSON
Senior Strategist at Frog Design brings some light to customer experience in product design.

WORTH LOOKING AT

STORYMINERS®
Customer Experience Design Firm

TUNEBUCKLE™
A Good Friend of Mine Designed the First iPod Nano Belt Buckle

THOMAS MILKOVIC
A link to my site (in case you're wondering what I do).

 
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